Free [ Master or Slave? The Fight for the Soul of Our Information Civilization Ebook ] ✓ Shoshana Zuboff

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Re bought and sold and the production of goods and services is subordinated to a new means of behavioral modificationThe threat has shifted from a totalitarian Big Brother state to a ubiuitous digital architecture a Big Other operating in the interests of surveillance capital Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight Zuboff's comprehensive and moving analysis lays bare the threats to twenty first century society a controlled hive of total connection that seduces with promises of total certainty for maximum profit at the expense of democracy freedom and our human futureWith little resistance from law or society surveillance capitalism is on the verge of dominating the social order and shaping the digital future if we let it Table of. THIS is the book I have been waiting to read on the new internet era It s a mix of Neil Postman Marshall Mcluhan and Huxely If I have one complaint it s that she gets super carried away with metaphors and flowery language it was actually uite annoying But Zuboff takes a long view of history and situates the new era of surveillance capitalism within parallel trends in markets culture and law She makes some brilliant observations her comparison of surveillance capitalism with totalitarianism was especially interesting Sometimes I think she overstates the dangers but it s a nice and necessary challenge to the technoutopians and the denialists who claim that nothing is new She also challenges some of the older fears about the surveillance state She s not worried about state surveillance She s worried about the intrusion of markets into all of our private spheres I appreciated her references to Polyani and Arendt because it was useful to connect political totalitarianism and the great transformation of the markets into newer spheres

Summary ☆ PDF, DOC, TXT or eBook ¹ Shoshana Zuboff

Master or Slave? The Fight for the Soul of Our Information Civilization

The challenges to humanity posed by the digital future the first detailed examination of the unprecedented form of power called surveillance capitalism and the uest by powerful corporations to predict and control our behaviorIn this masterwork of original thinking and research Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism The stakes could not be higher a global architecture of behavior modification threatens human nature in the twenty first century just as industrial capitalism disfigured the natural world in the twentiethZuboff vividly brings to life the conseuences as surveillance capitalism advances from Silicon Valley into every economic sector Vast wealth and power are accumulated in ominous new behavioral futures markets where predictions about our behavior a. An important albeit flawed book Viewing the rise of Google and Facebook through the lens of sociology this makes for some heavy reading as one swims among the book s uniue vocabulary the will to will division of learning in society double movement shadow text extraction imperative prediction imperative Eventually the phrases begin to make their own sort of strange sense but it definitely feels foreign Perhaps I haven t read much sociology so this failing may be my own I do wish the book were written in simpler less highfalutin proseSurprisingly there are no data at all in this book None I went in expecting analyses of the economic gains from Google and Facebook contrasted to some approximation of the social costs imposed by them Or of small businesses enabled by these platforms Or any economic analysis at all There s none This isn t that sort of book Google and Facebook s dispossession of people s lives are presented as obvious Showing a targeted ad based on a search or a user profile is apparently to the author something tantamount to stealing their very soulThe book s arguments are weakened by its purple prose Rivers of blood are not in fact flowing because of surveillance capitalism We digital natives are not in actuality being mercilessly slaughtered by Conuistadors Page Zuckerberg and Nadella the author explicitly makes this analogy over several pages I understand the author s desire to provoke astonishment and indignation but I found these hyperbolic passages less than persuasiveDespite the book s heft there s much it doesn t cover There s no discussion of pre internet data brokers credit card companies and credit bureaus anyone There s no consideration of the privacy controls that Google and Facebook offer much of the extraction imperative can be entirely turned off in each s privacy settings nor that many valuable services are provided for free that do directly improve folks lives Nor any examination of other far darker players in ad tech and social media There s no discussion of k anonymity sparingly little of encryption one fleeting mention of blockchain expressing disapproval that smart contracts subvert the fundamental human values imbued in the ancient practice of contracts The treatment of ML is decidedly non technical and akin to seeing ML as magic fairy dust than wrangling with its very real shortcomings surprisingly ML fairness doesn t get a mentionThe author ends by envisioning a nightmare scenario of BF Skinner s wildest dreams where like players in Pokemon Go our entire lives become subject to the careful nudges and variable rewards promulgated by the high priesthood of data scientists carefully tuning the all knowing all seeing machine learning system Prediction becomes control and the machines take over the human hive Ooo kayAll that said this book is still worth the read if you can stomach the hyperbole and dense prose and can exercise empathy toward the author s very real fears of seeing democracy and free society swallowed up by powerful corporations that tap into and manipulate human hopes and fears There is love poured into these pages love of humanity in its culture and its unpredictable freedom and that in itself makes the book worth the investment At the same time though there s little love for Google or Facebook or technology in general and uite a lot of fear uncertainty and doubtDisclosure I am an employee of a big tech company but the review above is solely my own opinion and not that of my employer I ve also tried to review the book without bias and through neutral eyes

Shoshana Zuboff ¹ 0 characters

ContentsINTRODUCTION1 Home or exile in the digital futureI THE FOUNDATIONS OF SURVEILLANCE CAPITALISM2 August 9 2011 Setting the stage for Surveillance Capitalism3 The discovery of behavioral surplus4 The moat around the castle5 The elaboration of Surveillance Capitalism Kidnap corner compete6 Hijacked The division of learning in societyII THE ADVANCE OF SURVEILLANCE CAPITALISM7 The reality business8 Rendition From experience to data9 Rendition from the depths10 Make them dance11 The right to the future tenseIII INSTRUMENTARIAN POWER FOR A THIRD MODERNITY12 Two species of power13 Big Other and the rise of instrumentarian power14 A utopia of certainty15 The instrumentarian collective16 Of life in the hive17 The right to sanctuaryCONCLUSION18 A coup from aboveAcknowledgementsAbout the authorDetailed table of contentsNotesIndex. At its core surveillance capitalism is parasitic and self referential It revives Karl Marx s old image of capitalism as a vampire that feeds on labor but with an unexpected turn Instead of labor surveillance capitalism feeds on every aspect of every human s experience I can t stop thinking about or recommending this book enough Awareness is the first line of defense Consider that the internet has become essential for social participation that the internet is now saturated with commerce and that commerce is now subordinated to surveillance capitalism Our dependency is at the heart of the commercial surveillance project in which our felt needs for effective life vie against the inclination to resist its bold incursions This conflict produces a psychic numbing that inures us to the realities of being tracked parsed mined and modifiedThis book is amazing terrifying and absolutely essential if you value even the abstract idea of privacy So many notes will be digesting for awhile full review to come If democracy is to be replenished in the coming decades it is up to us to rekindle the sense of outrage and loss over what is being taken from us the human expectation of sovereignty over one s own life and authorship of one s experience Everyone needs to read this book as an act of digital self defense Naomi KleinDas Kapital of the digital age Hugo Rifkind The TimesMost Recently In Court Facebook Blames Users for Destroying Their Own Right to Privacy


10 thoughts on “Master or Slave? The Fight for the Soul of Our Information Civilization

  1. says:

    I was talking to a friend at work about this book and we agreed it was both very good and very long perhaps even too long Sometimes when you are at a symphony concert the first movement will end with ‘da – da – da – daaaaaa’ and some people in the audience will clap something that annoys all of those who know you are only meant to clap right at the end of the piece Like I said this book is very long and in three parts

  2. says:

    An important albeit flawed book Viewing the rise of Google and Facebook through the lens of sociology this makes for some heavy reading as one swims among the book's uniue vocabulary the will to will division of learning in society double movement shadow text extraction imperative prediction imperative Eventually the phrases begin to make th

  3. says:

    Paints a frightening portrait of the rise of mass surveillance since the start of the Information Age In ornate often opaue prose Zuboff charts the development of a new form of global capitalism that aims to surveil all facets of human existence and using vast stores of privately held ruthlessly gathered data p

  4. says:

    I’m giving this book 2 stars in hopes that the surveillance capitalists at will not recommend others like it to me In terms of research this book deserves a higher rating It is incredibly thorough and well sourced But here is an example of a sentence the author Shoshanna Zuboff uses “This time we have sent them into the raw heart of a ro

  5. says:

    This will be a long review so let me summarise it with tweet like succinctness ‘The Age of Surveillance Capitalism’ is Black Mirror for people who hate fun I definitely mean that as a compliment It synthesises and analyses a wide range of ideas I’ve come across in leisure and work reading during the past few years mostly in a

  6. says:

    THIS is the book I have been waiting to read on the new internet era It's a mix of Neil Postman Marshall Mcluhan and Huxely If I have one complaint it's that she gets super carried away with metaphors and flowery language it was actually uite annoying But Zuboff takes a long view of history and situates the new era of surveillance capitalism within parallel trends in markets culture and law She makes some brilliant observations

  7. says:

    “At its core surveillance capitalism is parasitic and self referential It revives Karl Marx’s old image of capitalism as a vampire that feeds on labor but with an unexpected turn Instead of labor surveillance capitalism feeds on every aspect of every human’s experience”I can't stop thinking about or recommending this book enough Awareness is the first line of defense Consider that the internet has become essential for soci

  8. says:

    A book about the encroachment of tech firms and global capital into our private lives With data mining and machine learning capital is closing in on the last spaces that belong to us our private lives and thoughts

  9. says:

    A few years ago I read Yuval Noah Harari's book Homo Deus a whimsical look at our looming technological dystopia Harari's book struck me as being happily resigned to the end of human freedom and indeed the end of humanity as we know it This book could be described as the pessimistic and despairing counterpart to Harari's w

  10. says:

    Our lives are scraped and sold to fund their freedom and our subjugation their knowledge and our ignorance about what they knowThis is the kind of outrage that could be expected from a Berkeley or NYU sociology department but seeing this from a Professor Emeritus of the Harvard Business School raises attention Zuboff refers to overthrow the end of democracy as we know it the reshaping of all human nature She tu

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