Susan M. Weinschenk (Pdf kindle) Neuro Web Design What Makes Them Click? Voices That Matter – Epub, Kindle ePUB and eBook Online

Read Neuro Web Design What Makes Them Click? Voices That Matter

Cide to buy a product online Register at your Web site Trust the information you provide Neuro Web Design applies the research on motivation decision making and neuroscience to the design of Web sites You will learn the unconscious reasons for people's actions how emotions affect decisions and how to apply the principles of persuasion to design Web sites that enc The book contains a good dozen of guidelines on how to create effective and engaging web sites What I liked the most from the book though were not the guidelines but the nice explanation and examples of the theory and scientific experiments behind them The author cites previous research in psychology and behavioral studies you may already know some of these as I did and from this research draws conclusions on what could be done in a web site in order it to have greater influence over the users conscious and subconscious decisions When you know the background the recommendations themselves could sound a little bit naive but because of the cited research you know what the end goal is and how to achieve is your choiceSo this is a really good book on design and I would recommend it strongly

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Neuro Web Design What Makes Them Click? Voices That Matter

Ourage users to clickNeuro Web Design employs neuro marketing concepts which are at the intersection of psychology and user experience It's scientific yet you'll find it accessible easy to read and easy to understand By applying the concepts and examples in this book you'll be able to dramatically increase the effectiveness and conversion rates of your own Web si Not a bad read particularly if you haven t read any psychology books before If you have most of the studies mentioned will be familiar and not a lot is added here Each principle is related back to Web Design but in a simplistic way that hasn t dated well so only the overall message is usefulGive it a skim read if you re looking for fairly scientific approaches to improving website salesengagement

Susan M. Weinschenk ½ 2 Review

While you're reading Neuro Web Design you'll probably find yourself thinking 'I already knew that' a lot But when you're finished you'll discover that your ability to create effective web sites has mysteriously improved A brilliant idea for a book and very nicely done Steve Krug author of Don't Make Me ThinkA Common Sense Approach to Web UsabilityWhy do people de This is a decent introduction to persuasive web design If you ve already read anything about persuasive technology any recent pop psychology books or just watch a lot of TED talks there probably won t be a lot that is new hereEach chapter consists of a insights derived from psychology and neuroscience followed by a few uick examples The examples felt a bit sparse at times Since this is marketed as a web design book I felt the book would have been better with examples and better explanation of the examples that are already thereConspicuous by its absence is any discussion of the ethics of using some of these techniues but that seem to be the case for many of the book websites and presentations that discuss persuasive technology design


10 thoughts on “Neuro Web Design What Makes Them Click? Voices That Matter

  1. says:

    I'm a little disappointed with this book because i've read from the same author the book 100 Things Every Designer Needs to Know about People The later was written in 2011 while this one was in 2009 I've started this one because the author ref

  2. says:

    This is a decent introduction to persuasive web design If you've already read anything about persuasive technology any recent pop ps

  3. says:

    Susan's book on psychology applied to web design is easy to read and packed with information Having already read through Stephen P Anderson's Mental Notes card deck which is partly based on this book I was already

  4. says:

    Though the purpose of the book is uite interesting I find the content pretty basic and the examples not very elu

  5. says:

    The book contains a good dozen of guidelines on how to create effective and engaging web sites What I liked the most from the book though were not the guidelines but the nice explanation and examples of the theory and scientific experiments behind them The author cites previous research in psychology and behavioral studies you may already

  6. says:

    I've been doing aesthetic utilitarian Web graphic message and print design for years but have never really dug into the psychological

  7. says:

    Very easy reading material about the fascinating relationship between the different areas of the brain and their reactions to information presented in different ways especially within a website environment As both a web designer as well as a lover of psychology I found the parts regarding human behaviour particularly intriguing The book is split up into manageable chunks which makes reading on the go a pleasure and much like social genius D

  8. says:

    More of a book about how to sell people stuff than how to design a website but I guess that's what websites are about mostly these days It was pretty interesting learning about how the 3 parts of the brain pre frontal cortex responsible for reasoning cortex responsible for emotion and brain stem responsible for our survival all wo

  9. says:

    Not a bad read particularly if you haven't read any psychology books before If you have most of the studies mentioned will be familiar and not a lot is added here Each principle is related back to Web Design but in a simplistic way that hasn't dated well so only the overall message is usefulGive it a skim read if you're looking for fairly scientific approaches to improving website salesengagement

  10. says:

    Short and very concise It makes the point straight and without redundant wordage For someone like me who had no